Samuel Treindl (born 1980) has started his career with a crafty apprenticeship as a turner. After that he studied at the Akademie für Gestaltung in Münster. 2004 he started his study of product design. He deals with the cultural change, norms of society and the related behavioural patterns. From here he deducts pragmatical solutions. Since 2010 he works as a freelance designer and realizes products such as lamps, accessoires and consumer goods together with producers.