We understand design as a balanced interplay of technological, esthetic and cultural factors. They form the basis of our work. In the design process we will work with content-formal needs as well as faced with production and market-related claims. Consumer, ideas, aesthetics, identity, originality, emotion, function, ergonomics, production, logistics, materials, innovation, ecology, economy - only who knows to move safely within these terms, its limitations and possibilities, can play with them.
For each project, we weight the different factors again. We define rules and toys, we are themselves players and referees. We put out a pitch, to reduce it to half in the mid-term. We use the leeway for News- and consistently positive results.
The results are our products.